Now hold on… Don’t get your diapers in a bunch! No, I am not claiming to design in pixels, nor am I designing a website in InDesign, what do I look like? An amateur? I was recently confronted with a project, which I had done once before, but approached it a little different this time around. Let me give you some background.
The project involved creating some web pages based on pre-existing landing pages, for the purpose of some focus group research. What basically had to happen was that there would be a few variables that changed over the design of a few ads. On some the laptop screens or the products changed, on others, maybe the copy changed, or a logo was added. The end result was like 4-5 different versions of the same web page, which would then be used for the testing.
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